In-depth approach to examine Japanese industrial structure, business practices and management through lectures, field trips and individual company visits. The opportunity of a lifetime to experience and understand Japan's cultural and economic elements that account for its business and technological achievements.
More information: http://www.eu-japan.eu/europe/hrtp.html

To learn about the Japanese way of achieving customer satisfaction and thus to acquire practical tools useful for building an effective marketing strategy for the Japanese / Asian markets.
To understand how existing distribution chains (from manufacturers to retailers) successfully adjust their strategy to develop segmentation and product differentiation in the Japanese market.
More information: http://www.eu-japan.eu/europe/dbp.html

To enable participants to gain know-how about the practical means of structuring and implementing an investment plan in Japan by examining existing case studies of Foreign Direct Investments in Japan.
To provide a hands-on understanding how EU firms can benefit from Japan's FDI policy for starting or growing business in Japan by acquiring local assets.
More information: http://www.eu-japan.eu/europe/fdi.html

To analyse key Japanese business practices & manufacturing methods: 'KAIZEN' (incremental improvement), 'JIT' (Just in Time), 'TQC' (Total Quality Control) and 'TQM' (Total Quality Management). Includes visits to some of the world's most advanced factories.
More information: http://www.eu-japan.eu/europe/wcm.html

To examine how Japanese firms convert applied research into innovative custom solutions that meet the needs of the IT-driven society, despite severe market changes, shorter development cycles and global hyper-competition.
More information: http://www.eu-japan.eu/europe/imj.html